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So glad you made it!
Welcome to our website. This is the place where we have the opportunity to meet and for us to show you some of the projects we have worked on over the past few years. All these lovely and challenging projects are initiatives into which we put all of our knowledge, passion and energy. Please take the time to browse through everything and find out exactly who we are and what we can do.
Minimum waste trend space
Heimtextil Trend Space 2020
For the heimtextil 2020 exhibition, stijlinstituut designed and built a 2000 square metre trend space. This 3D representation of the 20/21 trends was made to offer visitors a meaningful, informative and light-hearted experience. By combining inflatable textiles and using rented and loaned materials, the result proved it’s possible to create an immersive space with a minimal footprint thanks to intelligent material choice.
What a waste
The future of making for Textile View Magazine
As environmental activism occurs across the globe, we’re rethinking almost every aspect of daily life – right down to the clothes on our back. Time’s up for fast fashion, which made it possible for clothes to be discarded like stale bread when no longer en vogue. We’re embracing an attitude shift when it comes to the basic gear we make, sell, buy and wear.
Cheap today, chic tomorrow
Fashion fabric preview for Textile View Magazine
The intrinsic value of textiles needs revaluating as processes and resources evolve, a fabric’s emotional value can be as ephemeral as fashion. What’s perceived as cheap today can be chic tomorrow, and vice versa.
Envisions for stijlinstituut: Sanne Schuurman, Emma Wessel, Fabian Briels, Robin Pleun Maas, Fred Erik, photography Ronald Smits.
Dreamers like us
The future of making for Textile View Magazine
Bringing fashion textile innovation to the next level requires unorthodox thinking and drastic solutions. Luckily, groundbreaking research presents new and exciting perspectives. Some think of self-assembling or self-repairing material features. Others skip the sewing machine and go straight for the 3D printing machine. Dreamers like us find this food for fashion thought.
Bringing stories to life
Maximum Glam by Bastiaan the Nennie and Stijlinstituut for Heimtextil
Digital tools are changing how designers approach their creative process. The subsequent design output can result in a heightened product experience for end users, especially in terms of interior materials and textiles. Contemporary living is also about digital living, so we decided to capture the dynamics of interior trends and lifestyles using tools such as digital photography, video and VR.
One size does not fit all
heimtextil trends 20/21
Stijlinstituut Amsterdam has been appointed to articulate Heimtextil trends. Reflecting on the overarching theme of this year’s Heimtextil trend, WHERE I BELONG, we realised that one size does not fit all. And so we invited four design studios and two photographers to capture the core of each theme, encouraging them to bring a personal and authentic aspect to the stories.
Curating for urban living
Techtextil and Texprocess 2019
In this rapidly urbanising world, humans and cities are becoming more interwoven and complex. We curated an exhibition showing how design can offer both creative practical solutions for life in a more fluid urban society, as well as visionary ideas and speculative design for the city of the future.
Inspiring looks that last
Fashion fabric preview for Textile View Magazine
These samples are born out of love for textiles, and an eagerness to inspire new strategies in the fashion industry — including ways to ensure that products maintain their value and don’t simply become discarded waste. The goal is to create a product that is sought by the market for its originality, and that will be kept and treasured by its owner.
Uplifting design
antron® global colour trend forecast
We commissioned Raw Color to build and fill rooms with inspiring and influential Dutch design that reflects our belief in progressive, positive design stories, and will inspire others in the industry. These are stories that inspire design for happy, healthy and comfortable living, narratives that lift our spirits and promote wellness while connecting emotionally to our state of mind.
Positive scenarios
The future of making for Textile View Magazine
Environmental awareness and ethics are fast rising up the fashion agenda, pushed by increasing consumer consciousness, growing government regulations, and economic potential. What is the way forward? We help to define the themes set to make and shape fashion in seasons and years to come.
For a resilient future
Fashion fabric preview for Textile View Magazine
We visualise inspirational textile stories that are both surprising and familiar. We believe innovation and technology – as well as reduction and recyclability – are the ways forward, leading us to what we most love and aspire to. We believe that inspiring fashion and textiles can act as positive signposts.
Make it mine
The LYCRA Company legwear innovation collection
As personal wellness concepts move towards a holistic concept of physical and mental health, fashion can play a surprisingly integral role. There are infinite opportunities for highly personalized looks founded, for instance, on skin that acts as a canvas for decorative adornment.
The tale of our trousers
INVISTA Woven bottom trends
What should they look like and how should they perform in wear? We help show the relevance of textile innovations for specific fashion styles, pointing out the needs, the likes and the problems. We outline solutions, benefits and aesthetics.
Photography by Raw Color for Stijlinstituut.
Make jeans fly
Stijlinstituut for Calik
Stijlinstituut produced a concept garment collection and video for Calik denim that set the active jean market on fire: they launch an incredibly light denim with ultra-smooth touch, hyper-stretch and high-recovery properties. Calik commissioned us to explore, test and inspire so we created a series of urban sportswear hybrids and then featured them in a video.
Fashion fabric future
Fashion fabric preview for Textile View Magazine
Should the fashion industry be led by algorithms? We make a strong case for accidental design. By enabling people to continually reinvent themselves we are sustaining diversity and creativity for each and every look.
Envisions for Stijlinstituut: Sanne Schuurman, Elvis Wesley, Adrianus Kundert, Aukje Fleur Janssen, Photography Ronald Smits
We push innovation
The future of making for Textile View Magazine
We came across this wonder-world, full of radically new aesthetics and disruptive technologies. Designers are operating at the borders between creative human gesture, machine robotics and computer algorithms to explore material, shape and function. Emotionally engaging and immersive realities are being devised with some clever input, smart investment and experimental freedom.
Ad hoc
Animation by Peter Hsieh
Modern-day, high-speed pace of life is making individuals more mobile, so there is demand for adaptability and flexibility in clothing solutions just as in other areas. We as designers and consultants adapt that same flexibility to address the businesses fast changing and highly individual needs.
The future of making
The future of making for Textile View Magazine
Stijlinstituut Amsterdam explores for Textile View Magazine how to meet the needs of today’s consumers while anticipating those of tomorrow? Designers are developing forward-thinking models to spearhead a new fashion view. Driven by environmental, social and economic awareness, they analyse the industry – material production, manufacturing and sales – to innovate.
When stealth is needed
Video by Bart Hess
We need to learn how to deal and live with uncertainty and the complexities of our world instead of creating mechanisms that hide them or make us pretend it is not there. control only gives us a temporary feeling of satisfaction. In our stories for the season we propose several entertaining as well as provocative answers to threats.
Life asks legs to perform
INVISTA legwear innovation collection 17/18
We designed this innovation collection realising that legwear is in the slipstream of athleisure, where all-round 24/7 comfort and performance features are pushed to new limits – as basic requirements allowing us to face the stresses and strains of contemporary and future lifestyles.
LYCRA® FIBRE MOVES event in Como
Presentation by Anne Marie Commandeur
We were invited to speak during the LYCRA® FIBRE MOVES event in Como to reflect on the future of super sheer hosiery and how legwear could enable us to be an optimal version of ourselves.
We challenge by asking questions
VIEW 113 is OUT NOW!
We challenge by asking questions. Aren’t we just bugs in this endless universe, crying out loud to get some attention, dressing up to be seen and recognized?
The magazine is available in stores and at www.view-publications.com/textile-view-issue-113/
Featuring Turkish fabrics
Design Turkish Fabric Forum Premiere Vision, February 2016, Paris
For ITKIB, Turkish Textile and Apparel Exporters’ Association, we materialised the fashion textile trends in the shape of a dynamic forum. Spring-Summer 2017 trend and colour directions synthesized in a flyer and showcased in a colourful meeting and information point containing over 400 fashion fabrics.
The making of
Publishing design in lifestyle
VIEW 110 is OUT NOW!
We created the ‘design in lifestyle’ pages with a trend report from the Salone del Mobile, Milan 2015.
The magazine is available in stores and at www.view-publications.com/textile-view-issue-110/
The virtual home
Living Room
For Heimtextil 2016 Theme Park, stijlinstituut developed two multimedia presentations together with visual artists DEFRAME. In ‘Living Room’, a projection mapping installation showed the latest in patterns and colour and an Oculus Rift installation gave the visitor an impression of how the Oculus technology could be applied to retail environments.
Heimtextil, the making of
Work in progress
At the start of this year we worked with a wonderful team of designers on the creation of Heimtextil Theme Park, a 2.200M2 trend forum. We were all passionate about our goal to inform, inspire, surprise and raise spirits.
Wrapping trends
Photography of the Invista Tool Kit
We created a toolkit to showcase Invista Intimate and Swimwear innovations for 2016. We constantly explore ways to keep our visual language fresh and powerful. To see the whole publication, please click here.