Development of a multi-faceted trend toolkit used by marketing and sales teams in their discussions with customers. It reflects consumer insights and fashion directions that are always of interest to the industry, refers to fabrics available in the market, includes innovations and marketing platforms offered by Invista and outlines new directions in engineering and garment make-up.
A valuable document that reports on market insight, colours, material and design innovation through thought provoking content with a strong visual narrative. The book contains directional colour forecasts and applicable textile design ideas and every page is carefully crafted in a desirable format that emphasizes visual communication and print. The target is to inform and drive innovation, with a strong focus on trends that inspire a sustainable future.
At the heart of Heimtextil we designed a 2.200m2 trend exhibition showcasing the latest in interior textiles and materials, combining aspiring architectural and interior design with pop up ateliers. Commercial materials from exhibitors were shown as well as commissioned designer prototypes; the exhibition also included movies, lectures and craft demonstrations. We gave ideas on new, inspiring textile possibilities for targeted environments such as hospitality and retail, anticipating what the future has in store. We combined the applicable with the aspiring, to inform, shock and trigger. We wanted people to leave our forums with a head full of ideas and a smile on their face.
For View we investigate various lifestyle trends, curate influential design and fashion projects and put together highly visual surveys of design futures.
We produce seasonal, innovative legwear trend directions. The purpose is to inspire and inform manufacturers, brands and retailers right at the start of their development process and to market fibre innovation and manufacturing technology in the context of consumer attitude and fashion trends. We produce full-service marketing toolkits consisting of concept garment collections and presentations, visuals and movies for press and digital channels as well as presentation manuals.
We put together seasonal directional trends reporting on consumer mind-set, trends in fashion, colour, materials and design. The aim is to inspire and inform manufacturers, brands and retailers and to market fabric innovation. This is done by producing full-service marketing toolkits consisting of presentations, fabric swatch folders, concept garment collections, colourcards, hand-outs, visuals and videos for press and digital channels as well as presentation manuals.
